| Behind every business venture there is a story.
Flint River Ranch is a private company owned by Jim Flint. The total story spans the reality test of forty years of personal business experience and includes the wisdom, advice, insights, inspiration, dedication and contributions of many people.
The business was first structured to provide the very finest feline and canine foods. Jim called upon some of the best talent in the industry, utilized the finest quality ingredients and carefully formulated the finest products available that sincerely contribute to the health and quality lifestyle of our family companions and can be honestly represented, with pride, to the marketplace. This goal was realized. Product was manufactured and delivered to the Riverside warehouse on Columbus Day, October 12, 1993. A fitting date for our exciting business voyage into the future.
The second goal was to utilize the dynamic changes and tangible forces taking place in the marketplace and the way people purchase products. The major shift evolved from people shopping from home to make things easier, to relieve time stress and unwanted elements in their lives. A program was designed to keep things simple and provide services and products that reduce complexity for the consumer marketplace. This was supported with a desire to merit public acceptance with strict attention to service and for continued dedication to the business of Flint River Ranch - providing the highest quality canine and feline foods.
Third, it was the goal to structure Flint River Ranch as a vehicle designed to kindle the spirit of entrepreneurship and individual opportunity for self-employment. The business actually belongs deep in the hearts and minds of a growing team of Independent Associates. Dedicated individuals who embrace the opportunity and accept the responsibility to own and manage their own business venture and build toward their financial independence.
Flint River Ranch
We have been in business since mid-1993 and compared to the industry giants, we are a drop in the bucket. Thanks to the support of dedicated customers, we are multi-million in sales dollars and continue our ntaional growth. As there are few manufacturers of an oven-baked product, intime, we may exhaust existing capacity to provide dog food to our pecifications. Oven-baking is considered a "niche" and limited marketplace; manufacturers today are not expanding with this technology. While it produces a better product, the cost is also greater. Based on our current growth, we should reach production capacity in about two years. Therefore, we are currently taking steps to build our own plants.
Flint River Ranch Marketing Philosophy
When a product is brought to the marketplace, it is important for a company to determine how to market or advertise. Flint River Ranch has selected the "networking" or "sharing" approach as our marketing program. Rather than pay the profits to the wholesaler or retailer, we prefer that the marketing profits be paid to the people that make this business happen. You cannot get "rich overnight" sharing Flint River Ranch products; however, you can invest some time and effort for a period of time and generate "residual" financial security. Income is solely determined by individual effort. Flint River Ranch business strength is derived from the high ratio of customers to Distributors.
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